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Our Story

In 1989, brothers Jim and Bill Bord founded Bord Masonry. Bord Masonry built residential and commercial structures throughout Central & Northern Wisconsin. They became well known for their unique stone and brick designs. The products they used to create these designs were difficult to find locally, so Bord Masonry started manufacturing their own stone products out of concrete. Like many startup companies their story began in Jim’s garage where they made unique stone products from a lite weight concrete mix. Today you can see their stone on projects throughout Wisconsin.

Once they realized they could make their own exterior building materials from concrete they wanted to expand their product line and offer other manufactured products. With the popularity of log homes being built in Wisconsin Jim and Bill became intrigued by the idea of offering a concrete log engineered to be worry free. They began researching the log home market to see why consumers would choose a concrete log over a real log. The more people they spoke to the more they were amazed with the amount of time and money being spent on log maintenance. During the winter of 2000 Jim and Bill began their mission of creating a complete maintenance free concrete log siding system. Their ultimate goal was to design a product that would revolutionize the log home market. They spent countless hours trying to create a concrete log that would not only replicate the look of real wood but also protect the structures R-value and allow for proper ventilation. Through extensive research and product development Jim and Bill introduced their first concrete log to the market in 2001.

Today you can see NextGen Logs on homes throughout the United States and into Canada. On behalf of our co-founders we look forward to learning how we can help you create more living and less maintenance.

Mission Statement

Being log home enthusiasts, it is our passion to revolutionize the log home market by offering our clients a log home but without the up keep. Our family owned business takes great pride in helping each client reach their goals of owning a log home that allows them to invest their time and money into more living and less maintenance.

Meet the NextGen Logs Team

Jim Bord

Creative Director, Co-founder

Bill Bord

Product Developer, Co-founder

Nick Bord

Marketing & Sales Director